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The “Dine Where You See The Sign” ad campaign runs annually. The results (below) of the survey to measure the effects of the campaign demonstrate a substantially raised awareness of the value of your membership to the public.

• Logo recognition increased from 18-56%
• Main criteria for choosing where to dine were
  • 1.cuisine style
  • 2. reputation
  • 3. location
  • 4. price
• Recognition of the name R&CSA increased from 23-57.5%
• Recognition of member restaurants increased from 6 to 34%
• Influence of membership increased 19-37.7%

View the current print ad and video.